We want to share our newest video with you! It tells our story of why we do what we do. Please share it, but also READ ON and find out more.
JustNeem makes wonderful natural and healthy Neem body care products that are sold all across the United States. But, why do we make products with Neem from Africa?
Let’s start at the beginning.
Mauritania, West Africa
Mauritania, three times the size of Arizona, is situated in northwest Africa with about 350 miles of coastline along the Atlantic Ocean. It is bordered by Western Sahara on the north, Algeria and Mali on the east, and Senegal on the south.
Approximately 90% of Mauritania is desert or semi-desert. And as a result of years of severe drought, the desert continuous to expand. A year or even several years may pass without any rain in some locations.
A few quick facts:
- Population: 3,460,000
- Average annual income: $1,100
- Over 23% live on less then $1.25 per day
- Unemployment rate: 32%
Repeated cycles of drought and reduction of water and other natural resources have decreased the food supply in Mauritania. Many live in remote villages with limited income possibilities and limited ability to produce crops. In addition, the high cost of food makes Mauritanians some of the poorest and most vulnerable people in the world.
The Neem Tree
The Neem tree is an evergreen tree that is part of the mahogany family and is very common in India. The Neem tree thrives in the drier, desert-like climates. It grows well in places like Mauritania and is found growing naturally throughout the region.
For thousands of years, people of India have been using the Neem tree bark, leaves, fruit, seeds, and oil as their “village pharmacy” to combat health issues. Before JustNeem began working in Mauritania, the people of this region were unaware of this flourishing trees’ potential, using it as firewood and for shade only.
Having become aware of the Neem tree’s natural affinity to flourish in arid, desert climates, JustNeem got to work educating the local population in Nouakchott (the capital city of Mauritania) of the tree’s health benefits. We then secured land in the southern village of Kaedi and began building our Neem tree orchard and growing our mission “Planting Trees of Hope.”
Establishing The JustNeem Orchard
The purpose of the JustNeem Orchard is to utilize this natural resource and, in combination with the availability of land, create work and income for the Mauritanian population. With assistance from an economic development organization in Nouakchott, we have trained local farmers, built a solar water pump and water tower, and planted over 2000 Neem and Mango trees.
JustNeem pays farmers, who work at the orchard, for the raw material that the Neem trees produce. We pay farmers a fair wage for their work and in turn, they supply us with the dried Neem leaves and Neem oil that we use to make our natural body care products here in the United States. We use this naturally grown Neem in all our products because of its amazing soothing and healing skin care benefits.
What Else Does JustNeem Do In Mauritania?
- Provide income through the harvesting and processing of Neem leaves
- Plant Mango trees & vegetables in the orchard as a local food supply
- Distribute Neem trees to local families to plant outside their homes
- Teach locals how to use Neem leaves and oil as a medicinal resource for illness
- Give soap-making workshops to local women to start their own soap businesses
What You Can Do
10% of the profit from sales of all JustNeem products go back to our Neem tree orchard in Mauritania and our mission “Planting Trees of Hope.” Please continue to support us by purchasing and sharing our products with your friends and family.
- Share this video on your social media (Facebook, Twitter, Pinterest, Google+, LinkedIn)
- Follow us on Facebook, Twitter, Pinterest, Google+, LinkedIn
- Share our story with your friends and colleagues
- Shop with us at JustNeem.com
Thank you for your continued support in helping provide a better life for the people of Mauritania. Come grow with us just like Neem trees grow.